With rapid technological development, automation and artificial intelligence (AI) applications in the tourism industry is gaining momentum. In this article, we discuss why digitalization is crucial for tourism development, exploring DMC tour package management system, and how DMC flow operations are automated using AI and data analytics for online bookings. It deals with the digital transformation of tour packages, the automation of manual processes in DMC operations, and the assimilation of AI and data analytics in reservation management and tour coordination. Using the automation system implemented by Saladino Travel in its Turkey and Dubai operations as a case study, this research evaluates the contributions of such technologies to operational efficiency, customer satisfaction, and competitive advantage in the sector. Tour programs in Turkey cover nearly 3,000 km on an average; therefore, it is vital to be efficient and sustainable. Automating the travel process can greatly reduce the manual work involved and improve the efficiency of the tourism industry, which is exactly what Saladino Travel has done. This system implementation maximizes customer satisfaction, reduces operatio
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