There is a pressing necessity to shift our economy, society, and culture to systems and actions that promote ecological sustainability. This radical transformation necessitates an equally radical transformation of resource utilization and decision-making strategies. Sustainable entrepreneurship (SE) is frequently touted as the solution to the triple-bottom-line challenges that businesses encounter; however, there are tangible constraints on its potential. SE is currently in the first phase of implementing technological frontier tools that provide empirical guidance throughout the entrepreneurial decision-making process. The potential for artificial intelligence (AI) to inform decision-making is advanced by Big Data (BD), which also establishes pathways to attain desired outcomes. The interactions between AI, BD, and SE have been generally under-studied thus far. The absence of work that consolidates and synthesizes this literature is the primary focus of this conceptual paper. We propose that AI and BD are capable of rapidly contributing to the continued sustainable development of the weak form, but they also hold significant potential for attaining the strong sustainability ideal.
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