The article examines the Artificial Intelligence model, which is considered one of the latest trends impacting the media. First, priority is given to analyzing the role of Artificial Intelligence in the world, in states, and in societies, as well as its benefits and the challenges it creates. It is noted that in Azerbaijan, the application of Artificial Intelligence (AI) in all spheres has begun at the state level. Furthermore, a state policy is being implemented in this regard, the Artificial Intelligence Academy has been established, and by a decree of the President of the Republic of Azerbaijan, the country’s Artificial Intelligence Strategy for 2025–2028 has been approved. It is impossible to imagine the media without Artificial Intelligence; therefore, media literacy and critical thinking are required in this field. In Azerbaijani media, Artificial Intelligence is also being widely covered, utilized, and implemented.
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