Research on the Mechanism of Artificial Intelligence in Tourism Management

With the rapid development of information technology, the application of artificial intelligence in various industries is becoming increasingly extensive, and the tourism industry is also facing the opportunities and challenges of digital transformation. Against this background, this study aims to deeply analyze the mechanism of the role of artificial intelligence in tourism management. Through methods such as literature research, case analysis and empirical research, a systematic study is carried out on the application of artificial intelligence in various links such as tourism resource planning, tourist service, marketing management and security assurance. The research finds that artificial intelligence has significantly improved the efficiency of tourism management and the tourist experience through mechanisms such as technology empowerment, data-driven and collaborative optimization. However, in the process of its application, it also faces problems such as data privacy and security, technology cost and accessibility, and shortage of talents. This study provides a theoretical basis and practical guidance for the rational use of artificial intelligence technology in the tourism