The use of artificial intelligence (AI) will provide huge advantages in the digital marketing strategy of each company. This is a new face of productivity, efficiency and profitability. Making decisions about the start of a new era based on artificial intelligence should not replace the work of marketers or advertisers. It is here to unleash their true strategic and creative potential. For a business executives and marketers, the time has come to identify the problems facing the business or the marketing campaign, and how accurateideas can solve these problems. This study discusses how AI could affect toeffective of marketing strategies, shows real cases of using AI tools, and howcompanies could increase their profit.
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