Cybersecurity inFinancial Technologies: Current Threats, Methods ofProtecting User Data, And Ensuring Business Security

The first decades of the energy-information era are marked as a period of digital transformation, accompanied by the large-scale digitalization of key sectors. The financial sector stands at the forefront of this global movement. The rapid development and implementation of modern digital financial technologies present great opportunities for business growth and expansion. At the same time, advanced technologies and innovations adopted in the industry are not always fully protected from various threats. This article explores the current cyber threats typical for thefintech sector, methods of protecting users' personal data, and strategies for ensuring business cybersecurity. It analyzes modern cybersecurity tools and best practices. Special attention is paid to the scientific novelty in the application of artificialintelligence and machine learning. The article concludes that a comprehensive approach to cybersecurity is essential as a strategic element in the development of fintech businesses.The purpose of this article is to examine current threats, analyze data protection methods in the fintech sect