Bank Deposit Prediction Using Ensemble Learning

Bank deposit is one of the vital issues for any financial institution. It is very challenging to predict a customer if he/she can be a depositor by analyzing related information. Some recent reports demonstrate that economic depression and the continuous decline of the economy negatively impact business organizations and banking sectors. Due to such economic depression, banks cannot attract a customer's attention. Thus, marketing is preferred to be a handy tool for the banking sector to draw customers' attention for a term deposit. The purpose of this paper is to study the performance of ensemble learning algorithms which is a novel approach to predict whether a new customer will have a term deposit or not. A Portuguese retail bank data is used for our study, containing 45,211 phone contacts with 16 input attributes and one decision attribute. The data are preprocessed by using the Discretization technique. 40,690 samples are used for training the classifiers, and 4,521 samples are used for testing. In this work, the performance of the three mostly used classification algorithms named Support Vector Machine (SVM), Neural Network (NN), and Naive Bayes (NB) are analyzed. Then the abi