The author focuses on the realities of AI technology in the digital media ecosystem. She reflects on the issue of “Human-AI” communication interaction. Against the background of a brief sketch of the development of AI technologies and its transformative impact in the field of media and communication, her aim is to clarify the nature of the “Human-AI” communicative interaction from an axiological point of view, to identify its riskiness in the context of the question of the effectiveness or valuable contribution of AI in our communication, and specifically in the segment of social media. Also to reveal or identify the important challenges that face us as human subjects in this context. The author emphasizes not only the social but also the personal dimension of our valuable mastery of communicative interactions with artificial intelligence in the digital media ecosystem, which requires the self-identification of the human subject, its authenticity and ethos of responsibility.
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