Artificial Intelligence (AI), particularly Generative AI (GenAI) and Large Language Models (LLMs), is rapidly reshaping higher education by transforming teaching, learning, assessment, research, and institutional management. This entry provides a state-of-the-art, comprehensive, evidence-based synthesis of established AI applications and their implications within the higher education landscape, emphasizing mature knowledge aimed at educators, researchers, and policymakers. AI technologies now support personalized learning pathways, enhance instructional efficiency, and improve academic productivity by facilitating tasks such as automated grading, adaptive feedback, and academic writing assistance. The widespread adoption of AI tools among students and faculty members has created a critical need for AI literacy—encompassing not only technical proficiency but also critical evaluation, ethical awareness, and metacognitive engagement with AI-generated content. Key opportunities include the deployment of adaptive tutoring and real-time feedback mechanisms that tailor instruction to individual learning trajectories; automated content generation, grading assistance, and administrative wor
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