Background/Objectives: Artificial intelligence (AI) is increasingly being integrated into dental diagnostics, promising improved detection, efficiency, and patient communication. While these developments offer potential clinical benefits, emerging commercial applications raise important ethical concerns. This study explores how providers of diagnostic AI systems frame their technologies in marketing materials, with particular attention to features designed to influence patient acceptance and increase revenue. Methods: An exploratory qualitative thematic analysis was conducted on publicly available promotional content from leading dental AI companies between September and October 2025. Materials were analyzed for recurring rhetorical strategies related to commercialization, persuasion, technological authority, and representations of objectivity. Ethical interpretation was guided by principlism, professional ethics, and virtue-based perspectives. Results: The findings show that AI is frequently marketed not only as a diagnostic aid but also as a tool for boosting case acceptance, return on investment, and practice expansion. Visualizations and performance metrics are used rhetoricall
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