Green authenticity and resident subjective wellbeing: large-scale sport events as social interventions for public health

Background Subjective wellbeing is a core public health priority. Previous research overlooked the impact of large-scale sport events on improving subjective wellbeing among host residents. Grounded in Service-Dominant Logic, this study investigated how residents’ perceptions of green initiative authenticity and green value congruence influence subjective wellbeing. Methods Using a cross-sectional survey, 823 valid responses were collected during the 2023 Hangzhou Asian Games, with data analyzed via Partial Least Square Structural Equation Modeling. Results Results show that residents’ perceptions of green initiative authenticity and green value congruence positively predicted value co-creation, which in turn enhanced subjective wellbeing. Value co-creation fully mediated the relationship between perceived authenticity and subjective wellbeing, while it partially mediated the association between value congruence and subjective wellbeing.