Nudge for governmental change in health policy

Legislation, regulation, and information supply are classic policy tools used to influence behavior. Policies that ‘nudge’ people in specific directions have recently attracted the attention of policy analysts, based on the growing realization that context has a significant and mostly automatic impact on behavior. This perspective article examines the health behavior change and explores the theoretical underpinnings of why nudges might be effective. Governmental behavior change policies and interventions in the healthcare industry have historically tended to concentrate on educating people, changing their perspective on their behavior, or offering alternative legal incentives that alter the consequences of their actions. Therefore, choice architecture interventions seek to direct people toward personally and socially desirable behavior without the use of education or substantial incentives. They do this by creating settings and incorporating people’s limitations when making decisions in order to support the evaluation and comparison of available choice alternatives, facilitate access to information that is relevant to decisions, or reinforce actions that have already been formed. R