Digital Business Strategy and Artificial Intelligence as Determinants of Corporate Competitiveness in Indonesia

This study investigates the influence of Digital Business Strategy (DBS) and Artificial Intelligence (AI) adoption on corporate competitiveness among companies in Indonesia. Using a quantitative, cross-sectional design, data were collected from 85 managerial respondents representing various industries through a structured questionnaire using a 5-point Likert scale. The data were processed with SPSS 25, including descriptive statistics, tests of validity and reliability, classical assumption diagnostics, and multiple linear regression. The empirical results show that both DBS and AI adoption have positive and statistically significant effects on corporate competitiveness, whether examined separately or jointly. The regression model indicates that the two predictors together explain 50.6% of the variance in competitiveness, suggesting that digital transformation constitutes an important driver of strategic performance. DBS emerges as the dominant predictor, underscoring the need to align digital initiatives with organizational goals, resources, and market positioning. AI adoption further strengthens competitiveness by supporting data-driven decision making, improving operational effi