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ETHICAL CONCERNS IN THE USE OF ARTIFICIAL INTELLIGENCE IN INDIAN ONLINE NEWS MEDIA

Nayan Karthik K V, Sreena K. · ShodhAI: Journal of Artificial Intelligence · 2026

The rapid development in AI technology has increased its adoption in online news media platforms in India. The AI systems are used in various functions, including content generation, personalization, recommendation, and moderation. The use of AI has significantly improved productivity and performance, but at the same time, it has given rise to many problems, including but not limited to algorithmic bias, misinformation propagation, transparency deficits, and its influence on public opinion and manipulation of people’s political views. This study investigates the ethical implications of using AI even though it already shows many problems when used to replace human labor. The sampling of information will be taken from the years 2020 to 2025, the time period in which AI has become a major in people’s lives. The information will consist of publicly available news reports and academic research, featuring the gradual shifts in the problems created by AI in the last five years.

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