The integration of artificial intelligence (AI) into the software development process is becoming a real revolution in the video game industry. The article explores and systematizes possible areas of application of AI in video game development and gameplay. In general, eight areas of possible implementation of AI in GameDev are described, namely: creating a graphical interface; creating 3D objects in video games; writing dialogues and text content in video games; creating music; voicing characters; creating animation; writing and testing program code; testing video games. Various areas of possible application of AI in video game development were experimentally tested and confirmed during the development by the authors of a game in the adventure genre with horror elements. The authors detailed the applied aspects of using various modern AI tools using the example of developing the corresponding components of the 3D game environment of the game "Labyrinth of Darkness". The use of AI helps to optimize labor-intensive processes, such as content creation and testing, which helps to speed up production cycles and improve the quality of the final product. To achieve the desired gaming sty
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