The article explores the issue of the possible use of artificial intelligence (AI) algorithms in the field of game development. The increasing complexity of video games (game mechanics, diverse plots, game environments) necessitates the effective use of the latest AI technologies for game development. The aim of the work is to investigate the possibility of using algorithms in game development and gameplay. The hypothesis of the study is that the use of AI in game development (GameDev) can lead to a reduction in development costs. AI can be used to generate game environment landscape textures that adapt to the actions of real characters. Dialogues of background non-player characters (NPCs) and sound effects can be generated using AI. AI can generate NPCs whose behavior can change depending on the actions of real players. This creates an exciting gaming experience for players. This approach can reduce the cost and duration of production and positively affect the diversity of the gameplay. The article reviews and systematizes AI algorithms that can be used in game development, provides examples, and discusses the specifics and advantages of their use. For this purpose, a research met
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