The problem of information confrontation as rivalry in the information sphere with the aim of influencing various aspects of social relations is extremely important in the period of hybrid war. The object of the study was to the models of the dissemination of information and models of information confrontation. The goal of the work is the determine the features of the dissemination of informational threats in the conditions of informational and psychological conflict using a mathematical model based on modern achievements of social psychology, and to find optimal modes of informational dissemination and means of neutralizing informational threats. Mathematical models are proposed that describe the processes of the dissemination of informational threats in the conditions of informational and psychological conflict based on the innovation diffusion model and rivalry models. It is assumed that two flows of information dissemination in society so that each individual can become a supporter of one or the other side. The peculiarities of the methods of choosing behavioral strategies by subjects of influence in the social network during information confrontations are analyzed. The conditi
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