The article focuses on the study of the impact of cognitive technologies, in particular those based on artificial intelligence, on the process of forming the competencies of students, as well as on the consideration of approaches to the development of cognitive information technology. As part of the work, the authors developed a model of cognitive technology for the formation of competencies of students, which integrates an individualized approach to learning aimed at improving the quality of education and developing key competencies of students. The authors conducted a detailed analysis of the current scientific literature to determine the critical parameters for evaluating the effectiveness of the proposed system. The empirical part includes experiments with students studying natural science disciplines, demonstrating a significant improvement in learning and motivation to pursue education. It is shown that the cognitive model of the technology for the formation of competencies of students is influenced by the following: the regulatory framework, the concept of cognitive technology, the software and hardware complex, and human resources. The result of the application of this tech
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