MODEL OF IMPLEMENTATION OF ELECTRONIC COMMERCE TECHNOLOGIES

The article distinguishes the classification of types and forms of e-commerce depending on the relations between the parties involved, as well as on the types of enterprises carrying out commercial activities. The analyzed studies of the correlation between the transition to electronic commerce and the growth of the productivity of the economic entity allowed us to conclude that there is no single approach to the impact of the introduction of information and communication technologies on the results of the enterprise. The technological factors of e-commerce implementation at small and medium-sized enterprises are considered, including: organizational flexibility, external pressure, perceived ease of use and perceived usefulness. The model of technological implementation of electronic commerce is based on the research of K. Fleisher, which analyzes such important aspects of the business entity's activity as: technological, which characterizes the firm, existing and future technologies; organizational, which refers to the size of the firm and its field of activity, organizational structure and internal resources, environmental aspect, which refers to the area where the company exists