Life activity of modern large socio-technical systems, which consist of two components: technical and social parts, takes place in a competitive information space. Therefore, the information security of such systems in general, in particular of the state, largely depends on the level of societysecurity. Special destructive informational and psychological operations conducted against the social component of the sociotechnical system pursue the main goal of informational struggle, namely: changing its state by reprogramming the society consciousness (the social part of sociotechnical systems). One of the ways to implement a special information operation is the use of a specially prepared conditional unit of information, such as a meme, which spreads in the information space by the using of influence various channels and performs the function of actually "infecting" the social part of socio-technical systems. The problems that must be solved in order to achieve the goal of destructive informational and psychological influence are considered. The main stages of preparation and implementation of an informational and psychological operation are also given. A structural model of the proce
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