The article describes the main methods and means of managing a holographic 3D showcase. Despite the variety of devices on the market, developers prefer an intuitive interface and adaptability to control methods. The main advantage of the adaptive approach to control is the possibility of controlling devices and objects using tools that can interact with the control object (smartphone, tablet, remote control). It should be noted that regardless of the possibility of device communication, everything depends on the object that is controlled. Depending on the content displayed on the device (depending on the plane where the object is located and the functionality provided to the control object), you need to choose the most optimal methods and tools that will help you perform all the planned actions. Today, one of the most difficult challenges is the development of an information system and technologies for managing innovative devices, which are holographic 3D showcases. The control device should be selected and optimized for the device, which will help to obtain the maximum result without losing intuition. To work with the device, it is most appropriate to use devices that have the abi
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