Social interaction of subjects in the modern world, in addition to positive forms, also has negative ones. One of such forms is information confrontation, the conceptual basis of which is to spread in the information space of the enemy unreliable information to influence the assessments, intentions, and orientation of the population and decision-makers. In this case, information becomes a more important resource than material or energy resources. The analysis of laws and properties of existence and distribution of information in the conditions of information confrontation is carried out. Based on the analysis of the above laws and studying the properties of information, the main features of the perception of information by the subjects are formulated. These are selectivity, attitude to certain information, authority (reputation), imaginary secrecy of receiving information. It is shown that on the basis of the formulated features of perception of information of subjects it is possible to create visibility of reliability of the information, and then no force will convince that it is specially made for the purpose of incorrect estimation, the negative orientation of the population an
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