The article addresses one of the most pressing problems for a trading enterprise, namely the problem of routing logistics flows for efficient enterprise management. To optimize itineraries, we use state-of-the-art electronic navigation and mapping systems that can be implemented in modern computer technology, from online services available on any computer to mobile devices. Navigation and mapping systems are distributed software complexes with an array of information stored in database management systems. They involve millions of static objects and huge amounts of dynamic data around the world. To optimize the logistics flows, an algorithm for an automated routing system is described. This system solves the problems of automatic calculation of the construction and recognition of the optimal route between the specified points of its beginning and the end, tracking of movement on a given route and, in the case of congested roads, redirection of logistics flows. Based on the researches and experiments on the formation of a cognitive map in the human mind and the perception of the route description, an algorithm for storing and displaying route data is considered. This algorithm takes
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