Artificial Intelligence in Higher Education and Psychological Counseling: A Methodological Framework for Implementation

The article substantiates and systematizes approaches to the use of artificial intelligence (AI) technologies in higher professional education as a tool for information and analytical support of individual training, coaching, management activities and psychological counseling. The purpose of the work is to present ways to use AI tools (generative models, intelligent assistants, recommendation systems and intelligent document processing tools) in the educational process and university management while maintaining human responsibility and the requirements of academic ethics. It is shown that the key effect of AI in higher education is the transition from “average” learning to personalized trajectories supported by educational and subject analytics, as well as the formation of new mentoring (coaching) practices based on data. Solutions (analytical recommendation systems; intelligent educational environments; management support systems) are proposed and typical scenarios are described: an AI tutor, a coaching scenario, an analytical dashboard, automation of teacher training, support for psychological counseling (query screening, dialogue simulators). The risks (hallucinations, data bia