Abstract: Background: The choice of pursuing nursing education is influenced by various factors that can vary from individual to individual. Determining these factors is crucial for improving the recruitment and retention of nursing professionals in the region. Objective: This study aimed to determine the factors influencing students’ choice of pursuing nursing education in central Karachi. Materials and Methods: Cross-sectional survey was employed, and data were collected from 1st-year nursing students of Generic Bachelor of Science in Nursing (GBSN). Convenient sampling was used to select participants from two Private Schools of Nursing in central Karachi from October 2022 to February 2023. Result: A total of 100 participants were enrolled in the study, comprising 90% males and 10% females. Most of the students 70% strongly agreed that nursing is a profession characterized by caring and helpful attributes, and 50% agreed that it is also distinguished by recognition and respect. However, concerns were raised as 70% of students who disagreed or strongly disagreed that nursing is well-paid, and 52% felt it was too difficult for them. Conclusion: Majority of nursing students viewed
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