Background: In the past two decades, dentistry has transformed into a market-driven, entrepreneurial industry; consequently, the next generation of dentists must demonstrate proficiency in the disciplines of dental economics. Objective: To identify the attitude, awareness, and willingness of final-year dental students and dental graduates regarding dental business management as a subject in dentistry. Materials and Methods: This cross-sectional study was conducted from April 22 to September 22, with the approval of the IRB of CMH Lahore Medical College. The survey was conducted using online questionnaires developed by the authors and sent to the final-year dental students and young dental graduates in private and public dental colleges. The first part targeted demographics, and the second part dealt with attitude, awareness, and willingness regarding dental business management as a subject. Results: A total of 281 people responded, with 48.6% males and 53.4% females. Lack of business knowledge (n=198, 70.5%) and a lack of funds (n=157, 55.9%) were key obstacles. Most respondents were slightly aware (n=141, 50.2%) of the criteria for setting up a dental practice. 95.7% (n=267) were
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