Adding value: how to develop a servitisation strategy in civil engineering

The provision of added-value services is becoming increasingly important to winning work on civil engineering projects. This paper reports on a study into the adoption of ‘servitisation’ strategies by civil engineering firms, particularly through the use of smart technology. It focuses on factors that can lead to successful adoption of a servitisation strategy in an organisation, and then reviews how the adoption of smart technology can help to deliver added-value services during the various phases of a civil engineering project. The information generated by the technology can also lead to the development of new and improved services, further improving an organisation’s competitive advantage.