, Ms. , Dr. , Dr. , Dr. The use of augmented reality (AR) in architectural modeling has introduced new possibilities for enhancing design visualization and communication. This study presents the development and implementation of a mobile AR application that allows users to view and interact with three-dimensional architectural models in real-time using marker-based technology. Built with Unity and Vuforia, the system enables clients to explore virtual building designs from multiple perspectives through their smartphones or tablets. This interactive approach not only improves spatial understanding but also bridges the gap between technical design and user comprehension. The solution is lightweight, portable, and cost-effective, making it accessible for both designers and clients. Field testing demonstrated that the system supports more efficient project evaluation, fosters better collaboration, and provides a more immersive design experience. The results suggest that AR can play a significant role in reshaping how architectural concepts are communicated, with promising implications for the future of design and construction workflows
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