An Educational Review on Machine Learning: A SWOT Analysis for Implementing Machine Learning Techniques in Football

Purpose: The abundance of data in football presents both opportunities and challenges for decision making. Consequently, this review has 2 primary objectives: first, to provide practitioners with a concise overview of the characteristics of machine-learning (ML) analysis, and, second, to conduct a strengths, weaknesses, opportunities, and threats (SWOT) analysis regarding the implementation of ML techniques in professional football clubs. This review explains the difference between artificial intelligence and ML and the difference between ML and statistical analysis. Moreover, we summarize and explain the characteristics of ML learning approaches, such as supervised learning, unsupervised learning, and reinforcement learning. Finally, we present an example of a SWOT analysis that suggests some actions to be considered in applying ML techniques by medical and sport science staff working in football. Specifically, 4 dimensions are presented: the use of strengths to create opportunities and make the most of them, the use of strengths to avoid threats, working on weaknesses to take advantage of opportunities, and upgrading weaknesses to avoid threats. Conclusion: ML analysis can be an