Purpose – This article, a “Q&A interview” conducted by Joanne Pransky of Industrial Robot Journal, aims to impart the combined technological, business, and personal experience of a prominent, robotic industry engineer-turned entrepreneur regarding the evolution, commercialization, and challenges of bringing a technological invention to market. Design/methodology/approach – The interviewee is Dr Rodney Brooks, the Panasonic Professor of Robotics (emeritus), Massachusetts Institute of Technology (MIT), Computer Science and Artificial Intelligence Lab; Founder, Chief Technical Officer (CTO) and Chairman of Rethink Robotics. Dr Brooks shares some of his underlying principles in technology, academia and business, as well as past and future challenges. Findings – Dr Brooks received degrees in pure mathematics from the Flinders University of South Australia and a PhD in computer science from Stanford University in 1981. He held research positions at Carnegie Mellon University and MIT, and a faculty position at Stanford before joining the f
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