Abstract The experience of France in the implementation of a frontof- pack label, the Nutri-Score, clearly illustrates the constant tug-ofwar between public health experts and the industry and provides a framework for an efficient strategy that could be replicated at the EU level. Dietary risk factors is in the top three leading causes of morbidity and mortality in Western Europe. Such high burden of diseases urges the implementation of strong and efficient public health strategies in order to curb the impact of poor diets. The public health community has long promoted strategies impacting both individual dietary behavior and the food environment, in a consistent global framework. However, the latter strategies imply to act upon the food and beverage manufacturers, to provide consumers with better information on the nutritional quality of the foods they produce and to ensure a shift in the nutritional composition of the food offer towards healthier foods. Among the various public health nutrition strategies that are considered efficient in both modifying consumer behavior and enticing reformulations by the food industry, front-of-pack fo
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