Public Health, Health Promotion and the Problem of Positivism

Abstract Introduction Even though in public health and health promotion (HP) the most fundamental concepts refer to philosophical notions like equality, equity, fairness, justice or well-being, the practice of empirical research in HP is dominated by quantitative and standardized measures (seen widely on Health Literacy studies). Most of the quantitative empirical research has hardly any contact to these notions above referred. Public health and HP concepts shared by the WHO, UNESCO, UNHCR (asf. charters and declarations) deserve to be better explored. Development It is argued that there are several reasons that reproduce the domination of numbers in the field of public health and HP, rather than the insightful and transformative thoughts of theoretical developments. One reason is the power from medicine and similar disciplines that use their statistical and evidence-based methods as standard rules of evaluation. A second reason is the promise of public health and HP to make things better. A third reason is that in public health-related study programs very little