Abstract In recent years, the European Union has made considerable efforts to develop dedicated strategies and policies for the governance of robotics and AI. An important component of the EU’s approach is its emphasis on the need to mitigate the potential societal impacts of the expected rise in the interactive capacities of autonomous systems. In the quest to define and implement new policies addressing this issue, ethical notions have taken an increasingly central position. This paper presents a concise overview of the integration of this ethics narrative in the EU’s policy plans. It demonstrates how the ethics narrative aids the definition of policy issues and the establishment of new policy ideas. Crucially, in this context, robotics and AI are explicitly understood as emerging technologies. This implies many ambiguities about their actual future impact, which in turn results in uncertainty regarding effective implementation of policies that draw on the ethics narrative. In an effort to develop clearer pathways towards the further development of ethical notions in AI and robotics governance, this paper understands human-robot interaction (HRI) research as a field tha
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